WLCI Philosophy – The thin line that makes all the difference

9 Nov

Have you ever wondered what is it that is so different in all the great people we know of from us? Have you ever questioned yourself – How did they become who they are? What sets them apart? Can I ever be like them?
We all have a deep desire to leave a mark on this world. Something, that tells the world “Yes! We once lived here”.
But the question still remains- What do these people do differently?
Apple Inc. launched its Think Different Campaign in 1997. It is considered as one of the most successful ad-campaigns in history and marked the re-emergence of apple as a market leader and answers this very question.


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